About me

I'm Jurdan Wahyu, a Product Designer based in Indonesia with 5+ years of experience helping businesses build enterprise products, SaaS platforms, mobile apps, marketing websites, and design systems.I believe great products don't begin with beautiful interfaces—they begin with understanding the business, the people using the product, and the decisions that shape meaningful experiences.Over the past few years, I've collaborated with developers, product managers, founders, and stakeholders to transform complex requirements into digital products that are simple, intuitive, and built with purpose.

ExperienceFeedloop.ai • Product Designer 2021 - PresentFreelance • UI/UX Designer 2022 - PresentSekar Station • UI Designer 2024ERDEO • UI Designer 2021
Design philosophyHow I approach every design decision.
01. Understand before designing.I start by understanding the business, users, and problems before exploring solutions.
02. Simplify complexityI simplify complex workflows into intuitive experiences that are easy to understand and use.
03. Design with purpose.Every design decision should support both user needs and business goals.
04. Build together.The best products are built through close collaboration with developers, product managers, and stakeholders.
5+Years of experience
30+Delivered Products & Projects
10+Clients & Brands
Recomendations
"...Jurdan combines strong technical design skills with outstanding interpersonal qualities, making him an asset to any team. I highly recommend him for any UI/UX design role."Rukma PratistaDesign Lead
"...He's intentional about his process, and always exploring how to make things better. It's been inspiring to follow his journey, and I'm excited to see the designer he's becoming."Rizki AgusProduct Designer & Co-Founder • UX Scan
"...Jurdan works quickly and efficiently, and many of his ideas are ones I wouldn't have thought of on my own. He is a talented designer, and I highly recommend him."Satria RidhoDesign Lead
Let's build something meaningful.Have an idea, a product, or simply want to connect? I'd love to hear your story.
Let's Talk